Search Engine Optimisation a spooky dark art or a legitimate aspect of Digital Marketing?
In a world of paid for advertising (Google Adwords, Facebook Adverts, etc.), it is often easy to forget about the importance of Search Engine Optimisation (SEO). Indeed, for many businesses, SEO is something that they haven?t even considered, despite having invested time and money into creating an online presence in the form of a business website!
So why is Search Engine Optimisation important? The fact is, there isn’t any point in spending time and money investing in a business website if your potential customers can’t find you! From the very start of the website design process, you should be thinking about how to target customers by doing some careful keyword research: what would your potential customers type into a search engine if they were looking for your products/services Yes, the phrase aesthetically enhancing wall dressing boutique may be what the cool kids are calling it nowadays, but most people would probably just type wallpaper shop into the Search Engines?
Good quality Search Engine Optimisation not only helps your website to rank more highly in the Search Engine Results Pages for your customer-specific keywords (meaning that customers are more likely to find you without you having to spend out on paid-for advertising), but can also make paid-for advertising via Google Adwords, etc. cheaper for you! This is due to the fact that the Search Engines can clearly see from a well optimised website that you offer a particular product/service, and therefore when you bid for a particular keyword/phrase to advertise your business, you may get a better price than a competitor who doesn?t have a well optimised site.
So don’t let anyone tell you that SEO is out of date or irrelevant? it is still an important part of a well rounded digital marketing strategy, and can help to contribute to your overall online success. At Emarketing-Strategy, we value good SEO, and offer all customers who buy a website from us a FREE SEO Course to help ensure that they all have a positive start to their online marketing journey! This course was put together by James Pybus, a Growth Hacker and Digital Marketing Specialist with over 20 years of experience in website development and Online Marketing. James is currently studying for a Masters in Digital Marketing from Manchester Metropolitan University, and as well as offering Websites from just ?450 is also a highly experienced and successful Digital Marketing Consultant.